Reinbeck’s Broad St. bustles with new boutique, farmers market

Evy Rose debut celebrated on market opening day

Chelsea Henricks, owner of Evy Rose Boutique in downtown Reinbeck, smiles from behind the shop register during the boutique’s grand opening this past Saturday, June 4. –Photo by Ruby F. Bodeker

It was opening day on Broad Street in downtown Reinbeck this past Saturday in more ways than one as a new boutique made its debut alongside the Reinbeck Farmers Market 2022 season kickoff.

After stopping by the vendor tables of Five R Farm, Mad Acre Farms, and Gramma D’s set up in front of The Dig Inn, many farmers market patrons then made their way across the street to the grand opening of Evy Rose Boutique where owner Chelsea Henricks was busy much of the morning behind the register.

Billed as a boutique with “a little bit of everything” by Henricks – including boutique clothing and accessories, handmade cards, and local products – the shop opened for the first time Saturday morning in the former building of Wildflower Florist & Coffee House.

Owning her own business has long been a dream of Henricks who, in addition to being a busy, young mother of two, also works full-time at the local daycare.

Work began on the new shop just six weeks ago, Henricks said, in hopes she could open the first day of the farmers market.

The storefront of Evy Rose Boutique located at 106 Broad Street in downtown Reinbeck – in the former Wildflower Florist & Coffee House building – pictured on Saturday, June 4, during the shop’s grand opening. –Photo by Soren M. Peterson

The shop’s name is a combination of two very special people in Henricks’ life – her daughter Everly and her late grandmother.

“My grandmother really liked roses,” Henricks explained, “and she just passed away a year ago. We just tied everything together [in the shop name].”

As Henricks bustled around behind the counter Saturday morning checking out customers and bagging their purchases, people entered the shop door at a fairly consistent clip which is hopefully a good sign for the brand new business.

As one customer made her way out the door following a purchase, she turned one last time and said to Henricks and her friends who were helping out that day, “Gorgeous place, ladies!”

Evy Rose Boutique, located at 106 Broad Street, will be open most Saturdays during the Reinbeck Farmers Market from 11:00 a.m. to 1:00 p.m. Check out Evy Rose Boutique Facebook page for additional hours.

Freshly picked asparagus from Five R Farm pictured on Saturday, June 4, during Opening Day of the Reinbeck Farmers Market 2022 season. –Photo by Ruby F. Bodeker

The Reinbeck Farmers Market will run every Saturday now through October. Each week those who purchase from a market vendor will earn a chance at the weekly prize drawing made possible by the donations of local businesses.

Market vendors this year include fresh produce/eggs/honey from Mad Acre Farms, fresh produce/flowers/honey from Five R Farm, Gramma D’s Great Baking Adventure, Yuko Kohill’s gourmet salt, and Cindy Rufenacht’s garden photography, among others.

The Dig Inn will also be serving Bloody Mary’s during market hours.

With the rumor going around that a family-friendly, rehabilitated skunk might soon be making a visit to the farmers market, Broad Street in downtown Reinbeck on Saturday mornings this summer is the place to be.

Girl vendor power! Vendors and board members with the Reinbeck Farmers Market pictured on Saturday, June 4, including (l-r) Deb Lizer (Gramma D’s Great Baking Adventure), Cindy Rufenacht (fine art photography, board member), Holly Robertson (Five R Farm, board member), Yuko Kohill (gourmet salt), and Jamie Madison (Mad Acre Farms). –Photo by Soren M. Peterson

The Reinbeck Farmers Market located along Broad Street in downtown Reinbeck is open every Saturday now through October from 11:00 a.m. to 1:00 p.m. and features a variety of fresh, local produce, baked goods, eggs, honey, and more. –Photo by Soren M. Peterson

Chelsea Henricks of Evy Rose Boutique in downtown Reinbeck assists a customer with a purchase last Saturday, June 4, during her shop’s grand opening. –Photo by Ruby F. Bodeker